# Simplio > Simplio is an Indonesian cashier (POS) and bookkeeping app for merchants. Every sale, it calculates real profit after cost of goods (HPP), not just gross revenue — with inventory, receivables, and daily profit in one place. Simplio (simplio.id) is a point-of-sale and bookkeeping platform for Indonesian small and medium businesses. It is built for merchants who buy in bulk units and sell in smaller ones (sack → kg, box → pcs), who extend credit terms to customers, and who need to know their actual daily profit rather than just turnover. It covers retail stores, cafes and restaurants (with kitchen display and recipe/BOM), building-material stores, catering, field sales, and hotel/lodging PMS (property management; OTA sync is on the roadmap, not live). Key facts: plans are Simple Lapak Rp 49.000/month, Simple Cuan Rp 149.000/month, and Simple Sultan Rp 299.000/month (annual billing saves about two months); every plan has a 30-day free trial with no credit card and no automatic billing. One account can hold several different business types. The product, support, and documentation are in Indonesian, answered by the team that builds the product rather than bots or ticket queues. ## Landing Page - [Landing page — full content](https://simplio.id/llms/landing.md): The complete publishable content of the main landing page in both Indonesian and English, section by section. - [Hero](https://simplio.id/llms/landing-hero.md): Positioning, headline, promise, 30-day trial CTA, and the example daily net-profit screen (Rp 3.480.000 revenue → Rp 725.000 net profit). - [Quick Check — which plan fits](https://simplio.id/llms/landing-quick-check.md): The two self-qualification questions (bulk-unit purchasing, customers paying later) and the plan each answer combination recommends, with prices. - [The root problem](https://simplio.id/llms/landing-root-problem.md): Why cash does not follow revenue — multi-unit purchasing, rising purchase costs, and goods delivered before payment. - [Immediate outcomes](https://simplio.id/llms/landing-outcomes.md): The four changes merchants see right away (daily profit, self-deducting stock, tracked receivables, 5-minute staff onboarding) plus multi-branch growth. - [Who it's for — business types](https://simplio.id/llms/landing-who-its-for.md): The four business types selectable at signup (Cafe & Resto, Toko Bangunan & Material, Toko Retail, Sales), their features, and running multiple businesses in one account. - [Pricing](https://simplio.id/llms/landing-pricing.md): All three plans with monthly and yearly prices, per-day comparisons, the trial box, full feature bullets per tier, extra branch/user pricing, the free done-for-you landing page bonus, and what is explicitly not included. - [Showcase — merchants already running](https://simplio.id/llms/landing-showcase.md): The verified live merchant featured on the page (Faf Kitchen, Sleman), now placed above the "who it's for" section; testimonials only render with written permission. - [How to start](https://simplio.id/llms/landing-how-to-start.md): Signup path for first-time POS users, and the assisted migration path from Excel/CSV or Qasir at no extra cost. - [Support & transparency](https://simplio.id/llms/landing-support.md): How support works — answered by the product team, no ticket queues, and the statement that no app is bug-free. - [FAQ](https://simplio.id/llms/landing-faq.md): The seven official FAQ answers, verbatim in Indonesian and English (what happens after the trial, technical skill needed, printer/device needed, Excel migration, difference from ordinary POS apps, two businesses in one account, business type not listed). - [Final call to action](https://simplio.id/llms/landing-cta.md): Trial terms and the WhatsApp consultation path. ## Solution Landing Pages - [Cafe & Eatery (F&B)](https://simplio.id/llms/solutions-cafe.md): Cafe and eatery POS with kitchen display (KDS), table management, recipe/BOM stock deduction, grammage/COGS conversion, and the relevant feature-to-plan mapping. - [Retail Store](https://simplio.id/llms/solutions-retail.md): Retail POS with profit per item, automatic stock deduction, slow-moving capital detection, and channel attribution. - [Building & Material Store](https://simplio.id/llms/solutions-toko-bangunan.md): Building-material store software with sack→retail unit conversion, per-customer pricing (builders, contractors), project receivables, and delivery notes. - [Hotel & Lodging PMS](https://simplio.id/llms/solutions-pms.md): Standalone property management system with visual tape chart, split-folio billing, mobile housekeeping, night audit, and occupancy/ADR/RevPAR reporting. OTA sync is not live yet. - [Sales (field teams)](https://simplio.id/llms/solutions-sales.md): What Simplio does and does not support for outside sales teams — order capture, catalogue, stock, customers, and promos, with routes/targets/commissions explicitly not built yet. - [Catering & Events](https://simplio.id/llms/solutions-catering.md): Catering management with production calendar, batch quantities per customer, automatic box labels with per-menu customisation, and quotation → invoice conversion. Indonesian only. ## Company & Contact - Website: https://simplio.id - Free trial signup: https://simplio.id/trial-register (30 days, no credit card required) - WhatsApp: https://wa.me/6285111610088 - Phone: +62 851-1161-0088 - Email: brand.official@simplio.id - Location: Jakarta, Indonesia - Solutions overview: https://simplio.id/#solutions - Terminology note: "kasir" = cashier/POS, "pembukuan" = bookkeeping, "omzet" = turnover/revenue, "untung" = profit, "HPP"/"modal" = cost of goods, "piutang" = receivables, "surat jalan"/"DO" = delivery note, "opname" = stocktaking, "cabang" = branch. ## Optional - [Full content in one file](https://simplio.id/llms-full.txt): Every section above concatenated into a single plain-text file for tools that prefer one fetch. - [Terms of Service](https://simplio.id/terms-of-service): Contractual terms. - [Privacy Policy](https://simplio.id/privacy-policy): How personal data is handled. - [Landing page (default, Indonesian)](https://simplio.id/): The live page these files describe. - [Landing page (English)](https://simplio.id/?lang=en): English rendering of the same page.