# Simplio — Landing page (full content)

> Complete publishable content of the Simplio landing page (https://simplio.id/), in the page's own order, in Indonesian (default) and English (?lang=en).

- Live URL: https://simplio.id/ — English: https://simplio.id/?lang=en
- Sections documented: hero, quick check, root problem, outcomes, who it's for, pricing, showcase, how to start, support & transparency, FAQ, final call to action
- Source of truth: `resources/views/public/landing.blade.php` (rendered by the `/` route)
- GENERATED FILE — regenerated from `public/llms/landing-*.md` in the order listed above. Each section below is reproduced from its standalone file, so it carries its own heading and metadata block.
- Terminology: "kasir" = cashier/POS · "pembukuan" = bookkeeping · "omzet" = turnover · "untung" = profit · "HPP"/"modal" = cost of goods · "piutang" = receivables · "surat jalan"/"DO" = delivery note · "opname" = stocktaking · "cabang" = branch

# Simplio: Hero (Above the Fold)

> A cashier and bookkeeping app for Indonesian merchants. Every sale, Simplio calculates actual profit after cost (modal barang), not just gross revenue (omzet). The first 30 days are free, with no card and no automatic billing.

- Source section: https://simplio.id/#hero
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` (`#hero`)
- Category: point-of-sale (POS) + bookkeeping / accounting software
- Market: Indonesia (SME, retail, F&B, building materials, hotel PMS, field sales)

## Bahasa Indonesia (default)

**Kicker:** KASIR & PEMBUKUAN PEDAGANG

**Headline:** Omzet naik. Untungnya ikut naik?

**Sub-headline:** Tiap ada penjualan, Simplio ngitung untungnya setelah modal, bukan cuma ncatat omzet. Stok yang berpindah, utang-piutang, sampai harga beli yang naik-naik, semuanya kelihatan dari satu tempat.

**Call to action utama:** Coba Gratis 30 Hari → https://simplio.id/trial-register

**Tautan kecil:** Ragu dulu? Tanya lewat WhatsApp → https://wa.me/6285111610088

**Baris jaminan:** Tanpa kartu kredit · aktif langsung · tidak ada tagihan otomatis

**Bukti sosial:** Sudah dipakai Faf Kitchen & nDalem Dimsum. Tautan: lihat halamannya → https://simplio.id/#sudah-jalan

**Trust note:** Dibangun bareng pemilik usaha sungguhan. Dibuat untuk mempermudah bisnis Anda tanpa aturan yang rumit.

**Scope badge:** Toko, Online & Hotel

### Contoh layar Laba Bersih Harian (angka contoh yang ditampilkan di halaman)

| Baris | Nilai |
| --- | --- |
| Omzet hari ini | Rp 3.480.000 |
| Modal barang | Rp 2.115.000 |
| Piutang tempo | Rp 640.000 |
| **Untung bersih** | **Rp 725.000** |

## English (?lang=en)

**Kicker:** CASHIER & BOOKKEEPING FOR MERCHANTS

**Headline:** Revenue is up. Are profits growing too?

**Sub-headline:** Every sale, Simplio calculates actual profit after cost, not just gross revenue. Moving inventory, receivables, and fluctuating purchase costs are all visible from one single place.

**Primary call to action:** Start 30-Day Free Trial → https://simplio.id/trial-register

**Soft link:** Still unsure? Ask via WhatsApp → https://wa.me/6285111610088

**Reassurance line:** No credit card required · instant activation · no automatic billing

**Social proof:** Already used by Faf Kitchen & nDalem Dimsum. Link: see the page → https://simplio.id/#sudah-jalan

**Trust note:** Built with real business owners. Designed to lift operational weight, not add paperwork.

**Scope badge:** Store, Online & Hotel

### Example Daily Net Profit screen (example figures shown on the page)

| Row | Value |
| --- | --- |
| Today's revenue | Rp 3,480,000 |
| Cost of goods | Rp 2,115,000 |
| Pending credit | Rp 640,000 |
| **Net profit** | **Rp 725,000** |

## Facts

- Trial length: 30 days on every plan, no credit card required, and no automatic billing. If the account is not paid after 30 days it stops being active.
- Hero structure: one primary trial button; WhatsApp is a small text link underneath.
- Product scope: retail POS, online order page, kitchen display (KDS), and hotel/guest-house PMS in one account.
- Language of the product UI and support: Indonesian (the makers reply in Indonesian).
- The figures above are example figures displayed inside the marketing screenshot on the landing page, not a customer case study.
# Simplio: Quick Check (Self-Qualification, 2 Questions)

> A two-question self-assessment on the landing page that recommends which Simplio plan fits a merchant's business.

- Source section: https://simplio.id/#cek-dulu
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` (`#cek-dulu` and the quiz script)
- Purpose: plan recommendation (Simple Lapak / Simple Cuan / Simple Sultan)

## Bahasa Indonesia (default)

**Eyebrow:** CEK PAKET YANG COCOK

**Heading:** Jawab dua pertanyaan ini, nanti kelihatan Simplio cocok apa nggak buat kamu.

**Lead:** Bentar aja, ini buat nyari paket mana yang paling masuk buat kamu, lalu langsung bisa dicoba gratis 30 hari.

### Pertanyaan 1
Pernah beli dalam satuan besar, terus jual dalam satuan lebih kecil?
*(sak → kg · dus → pcs · karung → liter)*
Jawaban: Ya / Tidak

### Pertanyaan 2
Ada pelanggan yang bayarnya belakangan?
*(kasih tempo, piutang, DP belum lunas)*
Jawaban: Ya / Tidak

### Hasil rekomendasi

| Jawaban Q1 | Jawaban Q2 | Paket yang disarankan | Harga |
| --- | --- | --- | --- |
| Ya | Ya | Simple Sultan | Rp 299.000/bln · Rp 2.990.000/thn |
| Ya | Tidak | Simple Cuan | Rp 149.000/bln · Rp 1.490.000/thn |
| Tidak | Ya | Simple Cuan → Sultan | Rp 149.000/bln · Rp 1.490.000/thn |
| Tidak | Tidak | Simple Lapak | Rp 49.000/bln · Rp 490.000/thn |

Sisa penjelasan tiap hasil:

- **Ya + Ya (Sultan):** Soal satuan: barang masuk satu satuan, keluar lagi satuan lain, itu yang bikin catatan jadi ribet sendiri. Soal bayar belakangan: itu butuh surat jalan dan piutang yang dilacak orang. Dua-duanya isi Sultan. Kalau nanti sudah lebih dari satu lokasi, mutasi stok antar cabang ikut kepantau.
- **Ya + Tidak (Cuan):** Belum ada pelanggan yang bayar belakangan, jadi belum perlu surat jalan dan piutang. Yang paling penting buat kamu: stok yang keluar dalam satuan sendiri-sendiri tetep tercatat, dan untungnya kelihatan tiap hari. Kalau nanti mulai ada tempo, tinggal naik ke Sultan, data yang sudah ada ikut kebawa.
- **Tidak + Ya (Cuan → Sultan):** Jawab "ya" di soal kedua berarti ada piutang yang harus dilacak dan barang yang keluar sebelum uangnya masuk. Itu isi Sultan. Kalau untuk sekarang belum perlu kirim ke toko lain, mulai dari Cuan juga aman, bisa naik paket kapan saja, data produk dan transaksinya nggak hilang.
- **Tidak + Tidak (Lapak):** Belum ada satuan yang bikin pusing, belum ada piutang yang harus dikejar. Kasir, stok, dan laporan untung harian sudah lebih dari cukup buat satu toko. Kalau nanti ekspansi, tinggal naik paket.

**Tombol hasil kuis:** Coba gratis 30 hari, {nama paket} → https://simplio.id/trial-register?plan=lapak-monthly | cuan-monthly | sultan-monthly
**Tautan sekunder:** Lihat semua paket → https://simplio.id/#pricing

## English (?lang=en)

**Eyebrow:** CHECK THE RIGHT PLAN

**Heading:** Answer these two questions to see if Simplio fits you.

**Lead:** Takes a second to find which plan fits your business best. Then you can try it free for 30 days right away.

### Question 1
Ever bought in bulk, then sold in smaller units?
*(sack → kg · box → pcs · carton → liter)*
Answers: Yes / No

### Question 2
Do any customers pay you later?
*(credit terms, receivables, unsettled down payments)*
Answers: Yes / No

### Recommendation result

| Q1 answer | Q2 answer | Recommended plan | Price |
| --- | --- | --- | --- |
| Yes | Yes | Simple Sultan | Rp 299,000/mo · Rp 2,990,000/yr |
| Yes | No | Simple Cuan | Rp 149,000/mo · Rp 1,490,000/yr |
| No | Yes | Simple Cuan → Sultan | Rp 149,000/mo · Rp 1,490,000/yr |
| No | No | Simple Lapak | Rp 49,000/mo · Rp 490,000/yr |

Remaining explanation per result:

- **Yes + Yes (Sultan):** Regarding units: inventory coming in one unit and leaving in another is what makes manual notes messy. Regarding delayed payments: that needs delivery orders and accounts receivable tracking. Both are Sultan features. Multi-branch stock mutations are also tracked.
- **Yes + No (Cuan):** No delayed customer payments yet, so delivery orders and credit terms aren't needed right now. Most important for you: inventory leaving in smaller portions remains accurately deducted, and daily profit is visible every night. Upgrade to Sultan anytime as receivables grow.
- **No + Yes (Cuan → Sultan):** Answering "yes" to question two means there are receivables to track and goods leaving before cash arrives. That's Sultan territory. If you don't need inter-store transfers yet, starting from Cuan is safe, upgrade anytime without losing data.
- **No + No (Lapak):** No complex unit conversions yet, no receivables to chase. Cashier POS, inventory, and daily net profit reports are more than enough for a single store. When you expand later, just upgrade plans.

**Result button:** Try free for 30 days, {plan name} → https://simplio.id/trial-register?plan=lapak-monthly | cuan-monthly | sultan-monthly
**Secondary link:** View all plans → https://simplio.id/#pricing

## Facts

- Annual billing saves roughly 2 months versus monthly billing (stated alongside every recommendation).
- The result button carries the recommended plan slug into registration (`?plan=`), so the choice is not lost between the quiz and the form.
- Upgrading plans keeps existing product and transaction data; nothing is lost.
- The recommendation is a marketing heuristic, not a trial-length or eligibility guarantee. The free trial is 30 days for all plans.
# Simplio — The Root Problem (Why cash does not follow revenue)

> The three mechanics that quietly destroy a small merchant's profit: multi-unit purchasing, rising purchase costs, and goods leaving before cash arrives.

- Source section: https://simplio.id/#why
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` lines 2314–2362

## Bahasa Indonesia (default)

**Eyebrow:** KENAPA UANGNYA HABIS PADAHAL OMZETNYA NAIK

**Judul:** Omzet naik. Tapi uangnya nggak ngikut, kenapa?

**Lead:** Karena usahamu bukan cuma "beli, jual, selesai". Yang masuk karung, yang keluar lagi per kilo. Dan ujungnya, satu orang yang pegang semuanya.

### 01 — Satu barang, satuan berbeda
Beras beli per karung, jual per kilo. Minyak: ada yang ambil satu dus, ada yang cuma 2 pcs. Gula: ditimbang di depan kasir.

### 02 — Harga beli naik-naik
Bulan lalu satu harga, minggu lalu naik. Yang kemarin untung, hari ini bisa jadi rugi, dan kamu nggak sadar.

### 03 — Barang keluar, uang belum masuk
Dikirim ke warung lain, dibayar minggu depan. Plus ada yang gajinya harus dibayar tanggal 5.

**Penekanan:** Yang padahal sederhana: kasir sudah bisa print struk. Yang bikin pusing ada di belakang itu, dan biasanya catatannya cuma ada di satu tempat: buku catatan di belakang meja, atau kolom Catatan di HP. **Dan kamu tahu sendiri, yang pegang semuanya cuma satu orang. Yaitu kamu.**

## English (?lang=en)

**Eyebrow:** ROOT PROBLEM

**Heading:** Revenue goes up. Why doesn't the cash follow?

**Lead:** Because business is more than "buy, sell, done". You purchase in sacks, sell per kilo, and in the end, one person carries all the weight.

### 01 — One Item, Different Units
Rice bought in sacks, sold per kilo. Oil: some take a box, some only 2 pcs. Sugar: weighed right at checkout.

### 02 — Purchase Costs Keep Rising
Last month one price, last week it rose. What was profitable yesterday turns into a loss today, without you realizing.

### 03 — Goods Out, Cash Delayed
Delivered to another store, paid next week. Plus staff salaries must be paid on the 5th.

**Emphasis:** Printing receipts is easy. What gives headaches happens behind the register, and usually those records only live in one place: a notebook behind the desk, or the Notes app on a phone. **And you know it yourself, the one carrying everything is just one person. That's you.**

## Facts

- The quoted pain points are: unit conversion (sack → kg, box → pcs, carton → litre), rising purchase prices squeezing margins on unchanged selling prices, and receivables (goods delivered now, paid next week).
- Stated operational risk: records often live only in a paper notebook or a phone notes app, owned by one person.
- No product claims are made in this section — it is a problem statement that the following sections resolve.
# Simplio — Immediate Outcomes (What changes right away)

> Four things a merchant notices immediately after switching to Simplio: daily profit visibility, inventory that deducts itself, tracked receivables, and 5-minute staff onboarding.

- Source section: https://simplio.id/#outcomes
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` lines 2365–2438

## Bahasa Indonesia (default)

**Eyebrow:** 4 HAL YANG LANGSUNG BERUBAH

**Judul:** Empat hal yang langsung kerasa.

### 01 · UNTUNG — Untung ketahuan tiap hari
Bukan cuma omzet. Tutup kasir, langsung kelihatan untung atau rugi, setelah modal bukan sebelumnya.

### 02 · STOK — Stok nggak bocor diam-diam
Tiap jualan, stok kepotong. Ada peringatan sebelum bahan habis, bukan "katanya ada, ternyata kosong".

### 03 · PIUTANG — Yang belum bayar kecatat
Tempo, piutang, siapa hutang berapa, masuk catatan bukan cuma diingat. Nggak ada lagi tagihan yang lolos.

### 04 · STAF — Karyawan baru 5 menit langsung bisa
Login PIN, nggak perlu diajarin lama. Ganti shift nggak ribet.

**Penutup:** Jualan di toko, online, sampai kirim ke pelanggan lain. **Satu stok, semua channel.**

### Ketika usaha bertambah besar
**Judul:** Nanti kalau mau nambah lokasi, kamu nggak mulai dari nol lagi.

**Lead:** Yang bikin capek bukan cuma jualan di satu toko. Yang capek itu pas usahanya tumbuh, tapi semua catatan masih numang di kepala orang yang sama.

1. **Tambah outlet atau cabang di satu akun** — Nggak perlu bikin akun baru.
2. **Kasir tiap lokasi, PIN sendiri** — Masuk lewat PIN masing-masing, tanpa ribet.
3. **Atur siapa boleh buka apa** — Per cabang, per halaman. Ada yang cuma kasir, ada yang boleh lihat laporan.
4. **Barang pindah antar cabang tercatat** — Nggak ada stok yang hilang di jalan tanpa jejaknya.
5. **Kamu pegang semuanya dari satu tempat** — Nggak harus turun ke tiap toko buat tahu keadaan.
6. **Naik paket, bukan ganti sistem** — Datanya sudah rapi dari awal, jadi tinggal buka.

## English (?lang=en)

**Eyebrow:** IMMEDIATE IMPACT

**Heading:** Four things you will notice right away.

### 01 · PROFIT — Know your daily profit
Not just sales revenue. When cash is closed, immediately see actual profit or loss, after product costs not before.

### 02 · INVENTORY — Stock doesn't leak silently
Every sale deducts inventory automatically. Timely low-stock warnings before running out, not guessing.

### 03 · RECEIVABLES — Unpaid balances are tracked
Credit terms, receivables, who owes what, recorded properly not just remembered. No more missed invoices.

### 04 · TEAM — New staff ready in 5 minutes
Quick PIN login, no lengthy training needed. Shift handovers without hassle.

**Closing:** Selling in-store, online, or supplying other merchants. **One inventory, all channels.**

### When the business grows
**Heading:** When you expand to more locations, you don't start from zero.

**Lead:** Growing your business is hard enough. It gets exhausting when all tracking still lives inside one person's head.

1. **Add outlets or branches in one account** — No need to create separate accounts.
2. **Cashiers per location with own PIN** — Log in smoothly with their respective PINs.
3. **Control who can access what** — Per branch, per page. Some only handle cashiering, managers view reports.
4. **Track stock transfers between branches** — No inventory disappears in transit without records.
5. **Oversee everything from one place** — No need to travel to every single shop to know numbers.
6. **Upgrade plan, don't swap systems** — Your data is structured from day one, ready as you scale.

## Facts

- Claim: a new staff member can operate the cashier within 5 minutes using PIN login, with no lengthy training.
- Claim: inventory is deducted automatically on every sale, with low-stock warnings.
- Claim: stock transfers between branches are recorded, and very large data sets are migratable where otherwise they require a human to check. Growth does not require creating a second account or switching systems.
- Channel scope: in-store, online, and supplying other merchants, all drawing on one inventory.
# Simplio — Who It's For (Supported Business Types)

> The four business types selectable at signup — Cafe & Resto, Toko Bangunan & Material, Toko Retail, and Sales — plus how one account handles multiple businesses.

- Source section: https://simplio.id/#solutions
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` lines 2441–2596
- Note: the business-type names and their feature bullets appear in Indonesian in both language modes on the live page.

## Bahasa Indonesia (default)

**Eyebrow:** UNTUK SIAPA

**Judul:** Usahamu yang mana?

**Lead:** Dua pertanyaan tadi udah nunjukin kamu cocok. Ini pilihan jenis usaha yang bisa kamu pilih waktu daftar, sama persis dengan yang muncul di aplikasinya.

### 1. Cafe & Resto — badge "Sering dipakai"
Dine-in, KDS, meja, resep. Produknya tetap jalan dan tetap dilayani.
- Resep & HPP bahan baku (kopi, susu, sirup)
- Layar dapur KDS & pengaturan nomor meja
- QR Order mandiri tanpa antre di kasir
- Kasir shift cepat dengan login PIN

Tersedia saat daftar. Detail selengkapnya: https://simplio.id/solutions/cafe

### 2. Toko Bangunan & Material — badge "Sering dipakai"
Semen, besi, keramik. Dibeli per sak atau lembar, dijual dipotong-potong, proyek tempo panjang.
- Konversi satuan (sak, colt, truk, batang, meter)
- Catatan tempo bayar & piutang tukang/kontraktor
- Surat jalan pengiriman & opname gudang
- Margin khusus langganan vs pelanggan umum

Detail selengkapnya: https://simplio.id/solutions/toko-bangunan

### 3. Toko Retail — badge "Paling umum"
Minimarket, grosir, toko pakaian, elektronik, aksesoris. Dari yang beli dus lalu eceran, sampai yang jual satuan satu per satu.
- Scan barcode instan & manajemen ribuan SKU
- Deteksi produk lambat laku (dead stock alert)
- Peringatan kenaikan harga beli supplier
- Stok opname parsial tanpa tutup toko

Detail selengkapnya: https://simplio.id/solutions/retail

### 4. Sales — badge "Untuk tim penjualan"
Buat tim yang jualan di luar toko. Fitur khusus per Sales masih dalam proses. Kamu tetap bisa daftar dan coba kasirnya, lalu kabari kami kebutuhan tim lapanganmu.
- Kasir toko & pencatatan transaksi mobile
- Kelola katalog produk, varian & margin
- Stok bahan baku & rekap closing harian
- Konsultasikan kebutuhan tim lapanganmu

Detail selengkapnya: https://simplio.id/solutions/sales

**Jenis usaha lain:** Punya jenis usaha lain? **Toko pakan · ATK grosir · agen pertanian · catering**. Sebutkan ke kami, nanti dicek dulu sebelum kamu daftar.

### Kalau usahamu lebih dari satu
**Judul:** Dan kalau usahamu bukan cuma satu?

**Lead:** Satu akun Simplio cukup buat beberapa jenis usaha sekaligus. Ganti usaha dari menu atas, tanpa bikin akun baru.

1. **Satu login, beberapa usaha** — Ganti usaha dari menu atas. Nggak perlu akun baru, nggak perlu login ulang.
2. **Data tiap usaha terpisah** — Produk, stok, dan laporan nggak bercampur. Lupa tutup toko A nggak mengacaukan toko B.
3. **Untung kelihatan per usaha** — Jenisnya boleh beda total, tapi laporannya tetap terpisah dan enak dibaca.

**Ajakan:** Usahamu nggak ada di daftar di atas? — Tidak apa-apa. Daftar ini memang belum lengkap, dan belum tentu semua jenis usaha punya tampilan yang paling pas. Sebutkan jenis usahamu, nanti tim kami cek dan jawab jujur kamu cocok atau belum. Kalau memang belum cocok, kami bilang. → Request jenis usaha (WhatsApp): https://wa.me/6285111610088

## English (?lang=en)

**Eyebrow:** WHO IT'S FOR

**Heading:** Which one is your business?

**Lead:** The quick check above shows you qualify. Here are the business types you can select when signing up, exactly matching the app options.

### 1. Cafe & Resto — badge "Popular"
*Dine-in, KDS kitchen screen, tables, recipes. Keep operations smooth and guests served.*
- Recipes & raw-material COGS (coffee, milk, syrup)
- KDS kitchen screen & table number handling
- Self-service QR ordering without queueing at the register
- Fast shift cashiering with PIN login

Available at signup. Details: https://simplio.id/solutions/cafe

### 2. Toko Bangunan & Material — badge "Popular"
*Cement, steel, tiles. Bought by sack or sheet, sold cut, long credit terms.*
- Unit conversion (sack, colt, truck, rod, metre)
- Credit terms & receivables tracking for builders/contractors
- Delivery notes (surat jalan) & warehouse stocktaking
- Special margin for regulars vs walk-in customers

Details: https://simplio.id/solutions/toko-bangunan

### 3. Toko Retail — badge "Most common"
*Minimarkets, wholesale, apparel, electronics, accessories. From buying carton to retail, to selling item by item.*
- Instant barcode scanning & management of thousands of SKUs
- Slow-moving product detection (dead stock alert)
- Supplier purchase-price increase alerts
- Partial stocktaking without closing the store

Details: https://simplio.id/solutions/retail

### 4. Sales — badge "For sales teams"
*For teams selling outside the store. Dedicated per-Sales features are still in progress. You can still sign up and try the cashier, then tell us what your field team needs.*
- Store cashier & mobile transaction recording
- Product catalogue, variants & margin management
- Raw material stock & daily closing recap
- Consult us about your field team's needs

Details: https://simplio.id/solutions/sales

**Other business types:** Have another type of business? **Feed store · Wholesale stationery · Agricultural agent · Catering**. Tell us, and we will check before you sign up.

### When you run more than one business
**Heading:** What if you run more than one business?

**Lead:** One Simplio account is enough for multiple business types. Switch businesses from the top menu without creating a new account.

1. **One login, multiple businesses** — Switch businesses from top menu. No new account, no relogging.
2. **Separate, clean data** — Products, stock, and reports never mix. Forgetting to close shop A never messes up shop B.
3. **Clear profit per business** — Industries can be completely different, but reports remain separated and easy to read.

**Prompt:** Your business type isn't listed above? — No worries. This list isn't complete yet, and not every business has the best tailored view yet. Tell us your business, and our team will check and answer honestly if you fit. If not, we will tell you. → Request business type (WhatsApp): https://wa.me/6285111610088

## Facts

- Four business types are selectable at signup: Cafe & Resto, Toko Bangunan & Material, Toko Retail, Sales. (Catering is handled as an additional vertical — see https://simplio.id/solutions/catering)
- One account supports multiple, different business types with data kept separate per business.
- Simplio states openly that its business-type list is incomplete and that the Sales vertical is still being developed. Sales teams can still sign up and try the cashier; they are asked to describe their field-team needs so the team can check the fit.
- The freshly created account interface adapts to the selected business type, so unusable menus are hidden.
# Simplio: Pricing

> Three published plans priced in Indonesian rupiah: Simple Lapak Rp 49.000/month, Simple Cuan Rp 149.000/month, Simple Sultan Rp 299.000/month, each with a per-day comparison. Annual billing saves roughly two months. The first 30 days are free on every plan, with no credit card and no automatic billing.

- Source section: https://simplio.id/#pricing
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` (`#pricing`)
- Currency: IDR (Rp). Prices exclude any payment-gateway or tax handling unless stated.
- IMPORTANT: plan feature bullets below appear in Indonesian on the live page **in both language modes**. The English lines marked *(translated)* are glosses added for LLM consumption, not verbatim page copy.

## Bahasa Indonesia (default)

**Eyebrow:** HARGA

**Judul:** Cara kamu jualan menentukan paketnya.

**Tier tracker:** Lapak → Cuan → Sultan · baru mulai → sudah online → sudah kirim & kasih tempo

### Simple Lapak — Rp 49.000/bln
atau Rp 490.000/thn (hemat ±2 bln)
**Kurang dari Rp 1.700 per hari**
*Baru mulai, jualan di tempat.*
- 1 outlet · sampai 3 pengguna
- Kasir cepat, produk, varian & bundle
- Kelola stok terpusat & opname
- Fitur F&B (KDS layar dapur / nomor meja)
- Laporan penjualan harian & shift kasir

CTA: Coba gratis 30 hari → https://simplio.id/trial-register?plan=lapak-monthly
Catatan di bawah tombol: Tanpa kartu kredit.

### Simple Cuan — Rp 149.000/bln · badge "PALING PAS BUAT TUMBUH"
atau Rp 1.490.000/thn (hemat ±2 bln)
**Sekitar Rp 5.000 per hari**
*Sudah jualan online juga.*
- Semua fitur di Lapak, ditambah:
- Halaman pesan online sendiri (simplio.id/order/namamu)
- 3 outlet · 10 pengguna
- Terima DP pembayaran online & QRIS
- Laporan laba rugi & untung bersih harian

CTA: Coba gratis 30 hari → https://simplio.id/trial-register?plan=cuan-monthly
Catatan di bawah tombol: Tanpa kartu kredit.

### Simple Sultan — Rp 299.000/bln
atau Rp 2.990.000/thn (hemat ±2 bln)
**Sekitar Rp 10.000 per hari**
*Sudah kirim barang dan kasih tempo.*
- Semua fitur di Cuan, ditambah:
- Surat jalan / DO, PO & supplier
- Piutang & tempo bayar
- Harga khusus per pelanggan
- Mutasi stok antar cabang
- Hotel & Penginapan PMS
- Pengguna unlimited

CTA: Coba gratis 30 hari → https://simplio.id/trial-register?plan=sultan-monthly
Catatan di bawah tombol: Tanpa kartu kredit.

### Kotak trial (di bawah tiga kartu)
**30 hari pertama gratis, semua paket, semua fitur paketnya.**
Tidak ada tagihan otomatis. Kalau setelah 30 hari kamu belum bayar, akunmu berhenti aktif dan tidak ada biaya yang ditarik diam-diam.

### Kebutuhan khusus (Simple Konglomerat)
**Judul:** Hubungi tim soal kebutuhan khusus
API, integrasi, atau skala di luar tiga paket di atas.
CTA: Chat tim kami → https://wa.me/6285111610088

### Catatan penagihan
Bayar tahunan hemat ±2 bulan · cabang tambahan +Rp49rb/bln · pengguna tambahan +Rp19rb/bln · bisnis beda jenis bisa satu akun.

### Bonus: Landing page dibuatkan gratis
**Judul:** Sudah langganan? Landing page-nya kami buatkan, gratis.
Buat paket Cuan ke atas. Nggak ada biaya tambahan, nggak ada batas waktu, nggak ada syarat minimum. Pesanannya masuk langsung ke WhatsApp kamu.

Yang termasuk:
1. **Nama usaha & cerita singkat** — Jam buka dan link lokasi di peta ikut ditampilkan.
2. **Daftar produk & harga** — Dikelompokkan per kategori. Tinggal kirim fotonya ke kami.
3. **Keranjang** — Pelanggan pilih barangnya sendiri, totalnya kehitung otomatis.
4. **Pesanan masuk ke WhatsApp kamu** — Nggak lewat orang lain, nggak ada komisi tenggat.
5. **Ulasan Google yang sudah ada** — Kami tampilkan yang ada. Nggak dikarang, nggak dicariin.
6. **Bisa dibuka di HP** — Kebanyakan pembeli datang dari link yang dibagikan di chat.

**Yang belum termasuk:** Domain, kamu beli sendiri atau pakai subdomain · Pembayaran online (masih dalam daftar tunggu) · Stok kepotong otomatis, itu fitur Halaman Pemesanan bawaan.

## English (?lang=en)

**Eyebrow:** TRANSPARENT PRICING

**Heading:** How you sell decides the plan.

**Tier tracker:** Lapak → Cuan → Sultan · just starting → selling online too → delivery & credit terms

### Simple Lapak — Rp 49,000/month
or Rp 490,000/year (save ~2 months)
**Less than Rp 1,700 per day**
*Just starting, in-person store sales.*
- 1 outlet · up to 3 users *(translated)*
- Fast cashiering, products, variants & bundles *(translated)*
- Centralised stock management & stocktaking *(translated)*
- F&B features (KDS kitchen screen / table numbers) *(translated)*
- Daily sales & cashier-shift reports *(translated)*

CTA: Try free for 30 days → https://simplio.id/trial-register?plan=lapak-monthly
Below the button: No credit card required.

### Simple Cuan — Rp 149,000/month · badge "MOST POPULAR FOR GROWTH"
or Rp 1,490,000/year (save ~2 months)
**Around Rp 5,000 per day**
*Selling online too, ready for more profit.*
- Everything in Lapak, plus: *(translated)*
- Your own online order page (simplio.id/order/yourname) *(translated)*
- 3 outlets · 10 users *(translated)*
- Accept online down payments & QRIS *(translated)*
- Daily profit & loss and net-profit reports *(translated)*

CTA: Try free for 30 days → https://simplio.id/trial-register?plan=cuan-monthly
Below the button: No credit card required.

### Simple Sultan — Rp 299,000/month
or Rp 2,990,000/year (save ~2 months)
**Around Rp 10,000 per day**
*Dispatching goods, providing credit terms & PMS.*
- Everything in Cuan, plus: *(translated)*
- Delivery notes / DO, purchase orders & suppliers *(translated)*
- Receivables & credit terms *(translated)*
- Special pricing per customer *(translated)*
- Stock transfers between branches *(translated)*
- Hotel & lodging PMS *(translated)*
- Unlimited users *(translated)*

CTA: Try free for 30 days → https://simplio.id/trial-register?plan=sultan-monthly
Below the button: No credit card required.

### Trial box (below the three cards)
**The first 30 days are free, every plan, every feature in that plan.**
There is no automatic billing. If you have not paid after 30 days, your account stops being active and nothing is charged quietly.

### Special requirements (Simple Konglomerat)
**Heading:** Contact our team for special requirements
API, custom integrations, or bespoke scale beyond the three plans above.
CTA: Chat our team → https://wa.me/6285111610088

### Billing notes
Annual billing saves ±2 months · additional branch +Rp49k/mo · additional user +Rp19k/mo · different business types under one account.

### Bonus: a free landing page
**Heading:** Already subscribed? We build your landing page for free.
For Simple Cuan and above. No additional fee, no expiration date, no minimum requirements. Customer orders go straight to your WhatsApp.

Included:
1. **Business name & brief story** — Opening hours and map location link included.
2. **Product list & pricing** — Grouped by category. Just send your photos to us.
3. **Shopping cart** — Customers pick their own items, total calculates automatically.
4. **Orders sent to your WhatsApp** — Direct to you without middlemen or commission deductions.
5. **Existing Google Reviews** — We display your real reviews. Genuine, never fabricated.
6. **Mobile-friendly** — Most buyers arrive through links shared in chat.

**What is not included:** Domain, purchase your own or use a free subdomain · Online payment gateway (on waitlist) · Automatic stock deduction, that's built into the default Order Page feature.

## Facts

- Published list prices (IDR): Lapak 49,000/month or 490,000/year; Cuan 149,000/month or 1,490,000/year; Sultan 299,000/month or 2,990,000/year.
- Per-day comparison shown on each card: Lapak less than Rp 1,700; Cuan around Rp 5,000; Sultan around Rp 10,000. These are the monthly price divided by 30, rounded, and are illustrative.
- Annual billing saves approximately two months. Additional branch +Rp 49,000/month. Additional user +Rp 19,000/month.
- Trial: 30 days, every plan, no credit card, no automatic billing. If unpaid after 30 days the account stops being active.
- One account can hold several different business types; the plan does not need to be bought per business type.
- Simple Cuan qualifies for the free done-for-you landing page (Cuan and above). No fee, no expiry, no minimum.
- The free landing page does **not** include a domain, an online payment gateway (waitlisted), or automatic stock deduction (which belongs to the built-in Order Page feature).
- Enterprise/API/custom-integration scale is handled by contacting the team (referred to as Simple Konglomerat).
# Simplio: Showcase (Merchants already running on Simplio)

> A verified, live merchant using Simplio: Faf Kitchen, a chili oil & wonton food stall in Sleman, Indonesia, running its own site at fafkitchen.online.

- Source section: https://simplio.id/#sudah-jalan
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` (`#sudah-jalan`)
- Position on the page: before the "Untuk siapa" section, after the "Empat hal yang langsung kerasa" block (CRO handoff 2.3).

## Bahasa Indonesia (default)

**Eyebrow:** SUDAH DIPAKAI

**Judul:** Nggak cuma klaim. Ini yang sudah jalan.

**Lead:** Dipakai untuk menjalankan usaha setiap hari.

**Testimoni:** the section also has a testimonial grid, but a card only renders with a real quote, a real name, a real business and written permission. Until that data exists the grid is hidden; no placeholder quote, name, or photo is published.

**Kartu merchant:**
- Nama usaha: **Faf Kitchen**
- Kategori: Kedai chili oil & wonton · Sleman
- Status: **Mitra Aktif**
- Situs: https://fafkitchen.online

## English (?lang=en)

**Eyebrow:** ALREADY IN USE

**Heading:** Not just claims. This is already running live.

**Lead:** Used to run the business every day.

**Merchant card:**
- Business name: **Faf Kitchen**
- Category: Chili oil & wonton stall · Sleman
- Status: **Active Merchant**
- Site: https://fafkitchen.online

## Facts

- One named merchant is featured: Faf Kitchen, a chili oil & wonton stall in Sleman, Indonesia.
- Status shown: active merchant ("Mitra Aktif" / "Active Merchant").
- The merchant operates a live public site at https://fafkitchen.online
- No revenue figures, order counts, or quotes are published in this section. It is a single verified-merchant card, not a testimonials wall.
- The testimonial grid is conditional on written permission; with no approved entries the block does not render at all.
- Section order: this proof block now sits above "Untuk siapa", not near the bottom of the page.
- Same merchant is also featured on the cafe vertical page: https://simplio.id/solutions/cafe
# Simplio: How to Start (Signup and Migration Paths)

> Two onboarding paths: merchants who have never used a POS app, and merchants migrating from Excel/CSV or another POS such as Qasir. No technical knowledge required; migration is assisted at no extra cost.

- Source section: https://simplio.id/#cara-mulai
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` (`#cara-mulai`)

## Bahasa Indonesia (default)

**Eyebrow:** CARA MULAI

**Judul:** Baru mulai, atau mau pindah dari kasir lama? Dua-duanya bisa.

**Lead:** Nggak perlu ngerti teknis sama sekali.

### Jalur A — Belum pernah pakai aplikasi kasir

**1. Daftar sendiri.**
Bikin akun pakai email, langsung aktif. Nggak perlu kartu kredit, nggak perlu ada orang datang ke tempat.

**2. Pilih jenis usahamu.**
Cafe & Resto · Toko Bangunan & Material · Toko Retail · Sales. Tampilan aplikasinya menyesuaikan, jadi kamu nggak lihat menu yang nggak kamu pakai.

**3. Mulai jualan.**
Kasir jalan di hari pertama. Kalau ada yang mau ditanyain, chat aja.

*Catatan kecil: Trial 30 hari · berhenti kapan saja*

### Jalur B — Sudah pakai kasir lain atau Excel bertahun-tahun

**1. Kirim file lamamu.**
Dari Excel/CSV, atau hasil export dari Qasir. Nggak perlu kamu rapikan dulu, biarin kasar, kami yang bantuin.

**2. Daftar dulu, tim kami bantu masukin datanya.**
Data yang ribuan baris lebih aman dipasangin orang yang paham strukturnya, sambil kamu sudah bisa coba kasirnya. Nggak ada biaya tambahan.

**3. Dicek dulu bareng.**
Barang, stok, sama harga dicek sama-sama sebelum dipakai jualan beneran. Salah input di awal, laporannya jadi salah seterusnya.

*Catatan kecil: Data lamamu nggak hilang, dan bisa tetap jadi rujukan.*

## English (?lang=en)

**Eyebrow:** HOW TO START

**Heading:** Just starting, or migrating from an older system? Both are easy.

**Lead:** No technical knowledge required.

### Path A — Never used a POS app before

**1. Sign up yourself.**
Create account with email, active immediately. No credit card, no on-site rep needed.

**2. Choose your business type.**
Cafe & Resto · Toko Bangunan & Material · Toko Retail · Sales. The interface adapts so you only see menus you need.

**3. Start selling.**
Cashier operates from day one. If you have questions, just chat.

*Fine print: 30-day trial · cancel anytime*

### Path B — Using Excel or another POS for years

**1. Send your existing files.**
From Excel/CSV, or export from Qasir. No need to tidy it up, send as is, we assist.

**2. Sign up first, we help load the data.**
Thousands of rows are safer handled by someone who understands the structure, while you can already try the cashier. No extra cost.

**3. Review together before live.**
Items, stock, and prices verified together before real checkout.

*Fine print: Your past data remains intact, and can always be referenced.*

## Facts

- Signup steps: email signup, immediately active. No email verification is required at signup. No credit card needed. No on-site visit needed.
- Four business types can be chosen during onboarding, and the app interface adapts to hide irrelevant menus.
- Migration accepts Excel/CSV files and exports from **Qasir**. The team assists with migration at **no additional cost**.
- Migration is verified together before the data is used for real selling, because incorrect initial input corrupts reports from then on.
- Path B does not ask the merchant to contact the team before signing up; they sign up first and the team helps with the data while the trial runs.
- Past data is retained and remains referenceable.
- Trial: 30 days, cancel anytime.
# Simplio — Support & Transparency

> Support is handled by the people who build the product — not bots, not ticket queues. Simplio states openly that no app is bug-free and that upcoming features often come directly from customer feedback.

- Source section: https://simplio.id/#testi
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` lines 2813–2845
- This section is a support/transparency statement, **not** a customer testimonials wall.

## Bahasa Indonesia (default)

**Eyebrow:** APA ADANYA

**Judul:** Kalau ada yang beneran bermasalah, tinggal tanya.

**Lead:** Nggak ada aplikasi yang tanpa masalah. Kalau kamu bingung, macet, atau ada yang nggak beres, ada orang yang jawab. Chat kamu dibalas orang yang bikin produknya, bukan bot, bukan tiket yang nunggu seminggu. Dan fitur berikutnya sering lahir dari keluhan yang persis kayak yang kamu kirim.

### 1. Yang jawab, orangnya
Kamu ngomong sama tim yang mengerti produknya. Dengar, diprioritaskan, dibenerin.

### 2. Nggak sungkan nanya
Mulai dari nol, bingung cara setup, atau ada yang error, tanya aja sekecil apa pun masalahnya. Nggak dihakimi, dan nggak dibiarin nyangkut.

### 3. Nggak ada tiket yang nunggu
Langsung chat, nggak perlu nulis tiket dan nunggu dijawab. Kalau memang belum selesai, kami kabari.

**Kutipan penutup:** "Tumbuh bersama bisnis Anda." — Kami untung kalau kamu untung. Itu bukan slogan, itu cara kami kerja.

## English (?lang=en)

**Eyebrow:** TRANSPARENCY

**Heading:** If something goes wrong, just ask.

**Lead:** No app is completely without bugs. But whenever you are stuck or confused, a real human answers. Your chat is handled by the people who build the product, not bots, not ticket queues waiting a week. And next features often come directly from the feedback you send.

### 1. Answered by real makers
You speak with the team that builds the product. Heard, prioritized, and solved.

### 2. Never hesitate to ask
Starting from scratch, setup questions, or encountering an issue, ask away. Never judged, never left hanging.

### 3. No waiting in ticket queues
Chat directly, no need to submit tickets and wait. If not resolved right away, we keep you updated.

**Closing quote:** "Grow together with your business." — We succeed when you succeed. That's not a slogan, that's how we operate.

## Facts

- Support channel: direct chat (WhatsApp: https://wa.me/6285111610088), answered by the product team.
- Simplio explicitly does **not** claim to be bug-free.
- Feature priorities are stated to come from customer feedback.
- No third-party customer quotes or ratings are published in this section.
# Simplio: FAQ (Frequently Asked Questions)

> The seven questions Simplio answers on its landing page: what happens after the trial, technical skill required, printer or device needed, migration from Excel, how it differs from ordinary POS apps, running two business types on one account, and what happens if your business type is not in the list.

- Source section: https://simplio.id/#faq
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` (`$faqQa` and the `#faq` section)
- All seven answers below are verbatim from the live page, in both languages.

## Bahasa Indonesia (default)

### Q: Setelah 30 hari trial, gimana?
Tidak ada tagihan otomatis, karena kami nggak minta kartu kredit di awal. Kalau kamu belum bayar setelah 30 hari, akunmu berhenti aktif dan nggak bisa dipakai sampai kamu memilih paket dan membayar.

### Q: Saya nggak ngerti teknis, bisa pakai?
Bisa. Kamu cuma butuh HP. Daftar sendiri, pilih jenis usaha, langsung jalan. Kalau bingung, tanya lewat WhatsApp, setup awalpun kami bantu.

### Q: Perlu beli alat atau printer dulu?
Untuk mulai, cukup HP.

### Q: Data lama saya di Excel bisa dipindah?
Bisa. Dari Excel/CSV, atau hasil export dari Qasir. Datanya bisa kamu impor sendiri lewat menu Migrasi Data, tapi kalau datanya banyak atau strukturnya berantakan, lebih enak hubungi tim kami dulu biar dipasangin sama orang yang paham. Nggak ada biaya tambahan, dan datanya dicek bareng sebelum dipakai jualan.

### Q: Beda sama aplikasi kasir lain?
Kasir biasa berhenti di kasir: uang masuk, barang keluar, struk jadi. Selesai. Simplio lanjut ke belakang: stok yang berpindah satuan, bahan baku yang terpakai buat bikin produk, piutang yang belum masuk, laporan untung harian, sampai distribusi ke toko lain. Semuanya dari satu akun, dan bisa lebih dari satu usaha atau cabang.

### Q: Saya punya dua jenis usaha, bisa satu akun?
Bisa. Satu akun bisa punya beberapa jenis usaha yang berbeda, masing-masing dengan datanya sendiri. Punya warung sembako dan sekaligus toko online? Nggak perlu akun terpisah.

### Q: Usahaku nggak masuk salah satu pilihan di daftar, gimana?
Empat pilihan yang ada di aplikasi itu sudah mencakup sebagian besar toko, tapi belum semua. Kalau jenis usahamu nggak ada di sana, bilang aja ke kami lewat tombol request atau WhatsApp. Tim kami akan cek dan jawab jujur, cocok atau belum. Kalau memang belum cocok, kami sayangnya harus bilang begitu. Nggak ada dipaksa.

## English (?lang=en)

### Q: What happens after the 30-day trial?
There is no automatic billing, because we never ask for a card upfront. If you have not paid after 30 days, your account stops being active and cannot be used until you choose a plan and pay.

### Q: I'm not tech-savvy, can I use it?
Yes. All you need is a smartphone. Sign up yourself, select your business type, and run. If confused, ask via WhatsApp. We assist setup as well.

### Q: Do I need to buy a device or printer first?
To start, a phone is enough.

### Q: Can my existing Excel data be migrated?
Yes. From Excel/CSV or Qasir export. You can import directly or message our team to assist migration for free.

### Q: How is Simplio different from ordinary POS apps?
Standard cashiers stop at the counter: cash in, receipt printed, done. Simplio goes behind the scenes: unit conversion, raw ingredient recipes, unpaid credit terms, real daily profit, and multi-branch distribution, all in one account.

### Q: Can I manage two different business types under one account?
Yes. One account can hold multiple distinct business types, each with its own clean data. Running a grocery shop and an online store? No need for separate accounts.

### Q: What if my business isn't in the list?
The four choices in the app cover most stores, but not all. If your business isn't there, let us know via request button or WhatsApp. Our team will check and answer honestly if it fits. If not, we will tell you upfront.

## Facts

- Trial: the first 30 days are free on every plan. No card is taken, so there is no automatic charge. If the account is not paid after 30 days it stops being active until a plan is chosen and paid.
- Requirement to use Simplio: a smartphone. No technical background needed, and no device or printer purchase is required to start.
- Migration: self-service import via the "Migrasi Data" menu for Excel/CSV or Qasir exports, or free assisted migration for large/messy data sets. No additional cost.
- Data is reviewed together before being used for real selling.
- Differentiation claim: Simplio continues past cashiering into unit conversion, recipe/BOM consumption of raw materials, receivables, daily profit reports, and distribution to other stores. One account, multiple businesses or branches.
- Simplio states it will honestly tell a prospect if Simplio does not fit their business type.
# Simplio: Final Call to Action

> The closing call to action on the Simplio landing page: a 30-day free trial with no credit card, plus a human WhatsApp consultation.

- Source section: https://simplio.id/#cta
- Default language: Indonesian. English available at https://simplio.id/?lang=en
- Source of truth: `resources/views/public/landing.blade.php` (`#cta`)

## Bahasa Indonesia (default)

**Eyebrow:** SIAP TUMBUH BARENG?

**Judul:** Siap jalanin bisnis lebih mudah bareng kami?

**Sub:** Coba gratis 30 hari. Tanpa kartu kredit. Langsung aktif. Tidak ada tagihan otomatis.

**Tombol 1:** Coba Gratis Sekarang → https://simplio.id/trial-register
**Tombol 2:** Konsultasi lewat WhatsApp → https://wa.me/6285111610088

**Penutup:** Dijawab orang, bukan bot · berhenti kapan saja · nggak bayar setelah 30 hari, akun berhenti sendiri.

## English (?lang=en)

**Eyebrow:** READY TO LEVEL UP?

**Heading:** Ready to run your business with greater ease together?

**Sub:** Start free for 30 days. No credit card required. Instantly active. No automatic billing.

**Button 1:** Start Free Trial Now → https://simplio.id/trial-register
**Button 2:** WhatsApp Consultation → https://wa.me/6285111610088

**Closing:** Answered by people, not bots · stop anytime · no payment after 30 days, the account stops on its own.

## Facts

- Trial: 30 days free, no credit card required, active immediately, no automatic billing. If unpaid after 30 days the account stops being active.
- Two conversion paths: self-service signup at /trial-register, or a WhatsApp consultation with the team.
- Support is described as answered by humans in the product team, not bots.
- On phones, a sticky bar repeats the trial CTA and WhatsApp at the bottom of the viewport.